CopyCat
The copy cat comes from the idea that when people see something on screen or take a part of something on a video game you will want to do it in real life, or 'Copy' it.
Desensitization
This theory suggests that because people are exposed to so much violence in
the media, violence no longer makes a strong emotional impact upon them, we are able to watch more things that wont offend us.
Hypodermic Needle
This is when the information is 'Injected' straight into the brain of the viewer.
Uses and Gratification
It looks at people and what they do with the media. They are able to take what they want and shut out the rest of the information.
Cultivation
This theory talks about how because we watch more television we tend to believe most of the information that is put in front of us.
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